Addressing the Need for Standardization and Best Practices in Big Data
June 6, 2013
Burlington Hotel, Dublin, Ireland
Open Mobile Alliance and industry experts discuss the future of big data as it relates to the mobile device at Dublin event.
Industry leaders from the mobile advertising community gathered in Dublin in June 2013 to attend a Big Data seminar, hosted by the Open Mobile Alliance (OMA).
The seminar united industry giants such as GS1, Huawei, and Telefonica, among others. Speakers explored the ecosystem and made recommendations for new standards and best practices, which will stimulate innovation, market growth and greater end-user satisfaction.
The interactive session addressed: the Big Data generation and what is needed for efficiency and inter-connectivity; the need for increased standardization in mobile codes; and mobile social interaction and the role of standardized or proprietary APIs.
|Time||Presenting Company||Presenter||Presenter's Title||Presentation|
|10:00||OMA||Gary Jones||Chairman of the Board||Welcome|
|10:05||futuretext||Ajit Jaokar||Founder||PDF Download: Big Data in Context|
|10:25 – The Consumer|
|10:30||Ovum||Mark Little||Principal Analyst||PDF Download: Personal Data in a Mobile Context|
|10:50||Euler Partners||Philip Sheldrake||Chartered Engineer, Managing Partner||Social Data|
|11:00 – Use of Customer Data|
|11:15||Ciqual||Tom Walls||Founder||PDF Download: On-Device Customer Insight|
|11:35||IBM Research||Francesco Calabrese||Advisory Research Staff Member||PDF Download: AllAboard: A System for Exploring Mobility and Optimizing Transport in Developing Countries Using Cellphone Data|
|12:00||Mark Little, Philip Sheldrake, Tom Walls, Francesco Calabrese, James Rosewell||Panel discussion: Use of an individuals data|
|14:00 – Mobile Codes|
|14:05||Telefonica||Terence Eden||QR project consultant||PDF Download: Everything You Know About QR Codes Is Wrong|
|14:25||Scanbuy||Mike Wehrs||Executive||PDF Download: The State of the Industry in Mobile Scanning|
|14:45||GS1||Malcolm Bowden||Executive||PDF Download: How Trusted Digital Product Information Benefits Consumers|
|15:05||Terence Eden, Mike Wehrs, Malcolm Bowden||PDF Download: Panel Discussion: Standards in Mobile Codes|
|15:30 – Break|
|15:45 – Big Data and Standards|
|15:50||Huawei||Kepeng Li||Executive||PDF Download: Value Creation from Big Data|
|16:10||Mark Little, Philip Sheldrake, Tom Walls, Francesco Calabrese, Terence Eden, Mike Wehrs, Malcolm Bowden, Kepeng Li||Panel Discussion on the Requirements for Standards, Best Practices and Recommendations (Q&A for all topics)|
|16:50 – Conclusions (next steps in OMA)|
|17:00 – Close and Networking)|