Addressing the Need for Standardization and Best Practices in Big Data

June 6, 2013
Burlington Hotel, Dublin, Ireland

Open Mobile Alliance and industry experts discuss the future of big data as it relates to the mobile device at Dublin event.

Industry leaders from the mobile advertising community gathered in Dublin in June 2013 to attend a Big Data seminar, hosted by the Open Mobile Alliance (OMA).

The seminar united industry giants such as GS1, Huawei, and Telefonica, among others. Speakers explored the ecosystem and made recommendations for new standards and best practices, which will stimulate innovation, market growth and greater end-user satisfaction.

The interactive session addressed: the Big Data generation and what is needed for efficiency and inter-connectivity;  the need for increased standardization in mobile codes; and mobile social interaction and the role of standardized or proprietary APIs.

View the video: OMA Big Data and Mobile Codes Seminar Overview

 View the entire webinar playback

Time Presenting CompanyPresenterPresenter's TitlePresentation
10:00OMAGary JonesChairman of the BoardWelcome
10:05futuretextAjit JaokarFounderPDF Download: Big Data in Context
10:25 – The Consumer
10:30OvumMark Little Principal AnalystPDF Download: Personal Data in a Mobile Context
10:50Euler PartnersPhilip Sheldrake Chartered Engineer, Managing Partner Social Data
11:00 – Use of Customer Data
11:15CiqualTom WallsFounderPDF Download: On-Device Customer Insight
11:35IBM ResearchFrancesco Calabrese Advisory Research Staff MemberPDF Download: AllAboard: A System for Exploring Mobility and Optimizing Transport in Developing Countries Using Cellphone Data
12:00Mark Little, Philip Sheldrake, Tom Walls, Francesco Calabrese, James RosewellPanel discussion: Use of an individuals data
13:00: Lunch
14:00 – Mobile Codes
14:05TelefonicaTerence EdenQR project consultantPDF Download: Everything You Know About QR Codes Is Wrong
14:25ScanbuyMike WehrsExecutivePDF Download: The State of the Industry in Mobile Scanning
14:45GS1Malcolm BowdenExecutivePDF Download: How Trusted Digital Product Information Benefits Consumers
15:05Terence Eden, Mike Wehrs, Malcolm BowdenPDF Download: Panel Discussion: Standards in Mobile Codes
15:30 – Break
15:45 – Big Data and Standards
15:50HuaweiKepeng LiExecutivePDF Download: Value Creation from Big Data
16:10Mark Little, Philip Sheldrake, Tom Walls, Francesco Calabrese, Terence Eden, Mike Wehrs, Malcolm Bowden, Kepeng LiPanel Discussion on the Requirements for Standards, Best Practices and Recommendations (Q&A for all topics)
16:50 – Conclusions (next steps in OMA)
17:00 – Close and Networking)