Defining Smart Networks to Maximize Quality of Experience for OTT Applications

November 21, 2013
Las Vegas, Nevada, USA

OTT (Over-The-Top) players are becoming increasingly relevant to the consumer, and smartphones are shifting focus from the network to downloadable applications. Application behavior, with respect to wireless network capabilities exploitation, is often not rational and left to chance, resulting in less quality and less than optimal use of wireless resources. OMA is working on a set of enablers (such as Always Online Infrastructure, REST NetAPI QoS, Device Apps Network Efficiency), which all together will define a framework to allow mobile operators to offer their networks to OTT players as smart networks.

During this event OMA brought together app developers, network operators, equipment and handset vendors to discuss what OTT vendors need from operators to optimize application performance, as well as what capabilities the mobile ecosystem players can expose to ensure maximum Quality of Experience (QoE) for end users.



Time Presenting CompanyPresenterPresenter's TitlePresentation
9:00OMAGary JonesChairman of the BoardPDF Download: Welcome
9:05Southwest Management Technology, LLCBob BergmanPresidentPDF Download: OTT services in context – What’s happening, who’s involved and how can we improve a consumers quality of experience?
9:25Telecom ItaliaCamillo Carlini Wireless Devices Innovation Project Manager PDF Download: OTT services in context – Service Layer (r)evolution: a disruptive threat or an innovative opportunity
9:45HuaweiHan ZuidwegPDF Download: Challenges and Opportunities in the Digital Service
10:05Bob Bergman, Camillo Carlini, Han ZuidwegPanel discussion
10:50TwilioBrian MullenBusiness DevelopmentPDF Download: Evolution of de facto APIs and their uptake
11:10AT&TBryan SullivanPDF Download: Carrier APIs – do they offer more or less than 3rd parties?
11:30IMSWorkXShannon ChevierPresident and CEOPDF Download: API Tradeoffs – A Vendor’s Perspective
11:50ApigeeMichel BurgerLead Architect, Service ProviderPDF Download: Network operator API monetization and disruption
12:10PDV ConnectFrank CreedeChairmen's RoundtablePDF Download: Lessons from the coal face – what it is like to use carrier APIs
12:30Brian Mullen, Bryan Sullivan, Shannon Chevier, Michel Burger, Frank CreedePanel discussion
14:05TM ForumJohn WilmesPrincipalPDF Download: Leveraging Smart Networks for OTT Partnerships
14:25Nok Nok Labs (FIDO Alliance)Rajiv DholakiaVP Products & Business DevelopmentPDF Download: How simple authentication can improve an OTT service
14:45AxwayMark O’NeillVP InnovationPDF Download: API Security
15:05John Wilmes, Rajiv Dholakia, Thomas Herbst (Silver Springs Networks),
Mario Proietti (Location Smart)
Panel discussion
16:00All speakers – Moderated by Tim HaysomPanel discussion on conclusions
16:30Review of the day and next steps
17:00Close and Networking