OMA Demo Day

July, 2012
Brooklyn, USA

OMA Member Companies Presenting Real World Product Demonstrations

The Open Mobile Alliance will host a Demo Day during the OMA Technical Plenary in July in Brooklyn. The Demo Day will showcase companies, industry associations and educational institutions that have deployed technologies based on OMA enablers. The Demo Day is open to attendees of the OMA Technical Plenary as well as attendees of the OMA Messaging Workshop.

Thursday, July 12, 2012
Setup: 12:00 – 12:30 p.m.
Demos: 12:30 – 6:00 p.m.
Teardown: 6:00 p.m.

Marriott Brooklyn Bridge
Room: Salons H & I
Level: 2


Company NameProduct Description

Person to Person Communication


Video interview:
Mohan Aravamudhan, Comverse
Converged Messaging Over Service Enablement Middleware
Converged Inbox (SAM BOX) - The Converged Inbox merges messages from all message archives and can include SMS, MMS, voicemail, fax, emails and social network messages. The user's Inbox views are synchronized across all devices with an active session. The Inbox enables subscribers to view messages in a threaded conversational format and supports multiple sort and search criteria. The Inbox provides users an aggregated view of Messaging.

Comverse SEM - Comverse SEM is aligned with key industry standards and guidelines, such as GSMA OneAPI, Wholesale Applications Community (WAC) and OMA RESTful Network APIs. Its intelligent mediation capabilities, however, are a key differentiator. They empower application providers to easily create inventive services utilizing message personalization, intelligent message delivery, enhanced voice message handling (for instance, visual voicemail to text to email with full inbox synchronization), charging on behalf of third parties and more. Comverse SEM's efficient utilization of messaging and other related network resources ensures high overall network performance. Additionally the SEM can be leveraged to run number of application from personalization services to cross-functional messaging services.

Social Networks and Augmented Reality

Telecom Italia/Huawei

Video interview:
Laurent Walter Goix, Telecom Italia
and Jiahao Wei, Huawei
Mobile Federated Social
Networks Networks

The "Mobile Federated Social Networks" demo is a joint demo between Huawei and Telecom Italia that illustrates the main features of the OMA SNeW (Social Network "Web") Enabler. This enabler has defined an architecture and the related entities and interfaces to allow interoperability between clients and servers and server-to-server federation, supporting features such as publication and sharing of contents, activities and reactions between users across Social Networks.

In particular this enabler is wire-compatible with OStatus-related specifications, for server-to-server interactions (federation), and references OpenSocial Social API Server specifications for client-server interactions (intra-domain).

Through this enabler, end-users (mobile subscribers) will have more option and freedom to use the mobile social network services, which they feel more valuable without having to switch operators or devices. Users and their friends will be able to interact with each other more conveniently across mobile social networks.

OMA Compliant SN providers (e.g. operators) will be able to increase their customer base and improve ARPU by offering unique, differentiated value of their mobile social network service to subscribers. Platform migration across vendors will be seamless for core features. At same time, they will be able to differentiate their offering by providing rich appealing features within a single social network, whilst all of them offering basic and common interoperable features.

Terminal providers will be able to provide devices that can connect to all social network services irrespective of the operators and Service Providers, whilst developers will provide richer applications or widgets into application stores according to the standard mobile social network APIs.

The demo will show how users belonging to different social networks can follow each other and exchange activities (status updates, pictures, etc.) and reactions. Additional features of the enabler, such as the export of personal data and the sharing of links from external websites will also be demonstrated.

As envisioned during live deployments, each Social Network will further demonstrate additional proprietary capabilities that show the differentiation of platforms and offers to customers.
ETRI - Bottari

Video interview: Jung Tae Kim, ETRI
Social Services Based on Cross-Social Media Platform
This demo provides a Collaborative Social Media Service Technology (called Cross Social Media Platform with OMA SNeW) to support sharing of personal experiences and knowledge and to solve user needs by establishing instant Social Networks based on the Geo-Spatial/Social Relations in the Ubiquitous Computing environment.
Telecom Italia

Video interview:
Carmen Criminisi, Telecom Italia's
.Mobile Augmented Reality
Augmented Reality (AR) blends interactive media with the real world and then the view and the experience of the real world, mediated by an electronic device (often mobile), are "augmented" by virtual digital objects (AR contents). The AR contents are typically related to point of interest (POI) - characterized by the attributes such as geo-coordinates, description, contacts, and images - around the current location of the user (the exact position and the direction the camera is pointing at is determined by GPS, compass, and various sensors of the mobile phones).

The OMA Mobile Augmented Reality (OMA MobAR) aims at providing an overall framework to enable mobile AR services that can assure cross-platform exchange of AR Content and universal access to AR Content by providing new mechanisms for transport, filtering and personalization of AR Contents. OMA MobAR is built over a client-server model, with the MobAR Client that gets from the MobAR Server information and content that can “augment” the scene the user is looking at through his/her mobile device.

The demo (implemented by Telecom Italia) shows a MobAR enabled app (including the MobAR Client, developed for an Android OS) interacting with the MobAR Server and receiving information and content based on geo-location information and preferences from the user; information and contents are displayed in overlay with real-time camera-view of the phone

Cloud Computing and Virtual Experience


Video interview:
Deepanshu Gautam, Huawei
This demo demonstrates the use of the UVE enabler in IPTV services. This demonstrates the use of a gravity sensor on the device to control the application remotely running in the cloud. This also demonstrates one of the core functions of the UVE enabler i.e. OS-independent applications because it includes an Android STB consuming a game application designed to run on Windows STB.

Service Provider X is providing IPTV services to its users including various VAS. X wants to launch a new VAS called in-TV gaming. In-TV gaming service enables the user to play games with his/her friends from his/her TV while watching a TV program. X can provide this VAS as a subscription service to which the user can subscribe and use remotely without needing the appropriate client/software on the device. This will enable any VAS to be launched without the need for any related change/configuration in the STB, which will aid in service TTM and thereby benefit the complete value chain (user, SP).

Video interview:
Deepanshu Gautam, Huawei
Mobile Device@UVE
This demo demonstrates the Online-usage functionality of the UVE enabler, where users can try-out the application remotely on the server-side without first downloading them on his/her device. Users don't have to first choose, buy, download, install, run, play the game and then in case they don't like it uninstall, probably ask for refund and then again start from choosing another game. Instead, they can have an online trial, make up their mind and then buy and download the game.

Video interview:
Wenjie Zhu, Huawei
Cloud Broker and Distributed Computing (CBDC) are designed to orchestrate and bridge among multiple cloud services (IaaS/PaaS/SaaS) and to deliver them to users with unified accessibility and enhanced adaptability. The supported key features are:

  • Cloud Aggregation: Unified web portal for multiple cloud services subscription (marketplace), deployment, consuming and management with Single Sign On (SSO) feature

  • Reusable Distributed Computing APIs:Exposing cloud based distributed computing capabilities by APIs that can be reused by cloud services

  • Business Support:SLA monitoring, reporting and management, cloud billing, identity management, Cloud Service inventory management

  • This demonstration shows the concept of Cloud Broker described in section 6.4 in OMA-WP-Cloud_Computing_V2_0-20120308-D.

Device APIs, Device Management and Machine-to-Machine

Fraunhofer Institute (Fokus)

Video interview:
Frank Schulze, Fraunhofer
Smart Metering Over Next Generation M2M
This demo shows the migration path for Operators from a human communication paradigm towards Machine Type Communication (MTC). The demo features wide area connectivity and remote automation through the operator available assets: connectivity, subscribers' profiles, location, and presence information. Scenarios include remote machine event notifications, remote actuation on the physical environment, and subscriber or business administrator controlled automation. The different scenarios will rely on M2M sensors and actuators, an M2M gateway with sensor-to-SIP translation, a generic event enabler with location and M2M mash-ups, and an IMS infrastructure. The OMA LocSIP and Presence SIMPLE enablers will provide location Based Services and Presence Services.

The demo features three different networks:

  • Sensor network - Sensing and actuation of physical environment

  • The classic Telco network - Communication with remote mobile devices

  • Machine Type Communication - Operator controlled exchange of M2M information

  • In the second part of the demo, we use the gyro/rotation sensor of an iPad, to control the OpenMTC logo on the server side (displayed by another network application). For this, we have two applications registering: one at the gateway (GSCL) side and one at the network (NSCL) side. They are called gateway application (GA) and network application (NA) accordingly. The iPad pushes sensor data to the GSCL where it is stored. Also, the GSCL stores a subscription of the network application to this data. Each time the data change, the network application is notified and can rotate the logo accordingly. The platform is based on the latest ETSI TC M2M specifications and therefore allows interworking with other conformant GSCL or NSCL implementations. The flexible design of the communication platform allows applications from different verticals (e.g. Utilities, Smart cities, etc.) and different communication mechanisms (via policies) to be accommodated.
Red Bend Software

Video interview:
Jonas Martinsson, Red Bend Software
Software Management Solution
Red Bend's Software Management Solution enables the deployment, installation, update and removal of any software component on the remote device including user apps, embedded OEM/MNO apps, operating system software components, kernel and modem. The Software Management Solution consists of a Software Management Center that runs on a DM engine and uses FUMO, SCOMO and DLOTA; a DM Client based on Red Bend's vDirect Mobile® DM engine; and a firmware update agent based on Red Bend's vRapid Mobile® for embedded software component installation and/or update.

In addition to the unique ability to also manage embedded software components Red Bend's Software Management Solution performs an intelligent on-device software installation where missing dependent software components are also downloaded to the device thereby guaranteeing a more successful service launch with a higher market penetration rate.
Telecom Italia/D-Link/Accenture

Video interview:
Camillo Carlini, Telecom Italia
Integration of LTE Devices into Operator's O&M Processes
In order to bring new valued added services in the customer devices, Telecom Italia with Accenture support, has started to prototype new devices compliant to the OMA DM Standards, leveraging on additional management capabilities offered by the OMA DM Continuous Provisioning and its associated features.

The Demo Environment includes both Client and Server functionalities:

  • The Server components are emulated on the laptop, hosting a Virtual Machine Linux based which performs all the Remote Management functionalities.

  • On the client side, the OMA enablers deployed on the Wireless Router allow the management and configuration of a subset of device parameters selected for Demo purpose.
Deutsche Telekom

Video interview:
Therry Berisot, Deutsche Telekom
OpenCMAPI in a USB Device
Demo will present the OpenCMAPI with a tool to show different Functions/API supported/defined by OpenCMAPI and a live implementation of OpenCMAPI in an USB device (from Huawei) and a connection manager (from Huawei and Deutsche Telekom) managing the connections and the USB device through the OpenCMAPI.

Service Access Interface


Video interview:
Justin Tormey, Alcatel-Lucent
Quality of Service (QoS API) "Smart Pipe" Simulation
Alcatel-Lucent will showcase an innovative application that takes full advantage of newly exposed network capabilities. "Smart Pipe" shows how service providers can balance and optimize network traffic to guarantee session-specific QoS for customers and for third-party application and content providers. Learn how service providers can increase customer loyalty by working with strategic partners to deliver network-enabled applications, through Alcatel-Lucent's Open API Platform.

Location Based Services

Telecom Italia/Politecnico di Torino

Video interview:
Francesco Vadala, Telecom Italia
Dynamic Navigation
Vehicle navigation services, based on satellite positioning systems, are nowadays very common. However, most of those services are delivered through proprietary technologies and also often fall short in flexibility because of their limited capability to couple road information with real-time traffic information.

The OMA Dynamic Navigation Enabler (OMA DynNav) aims to provide a flexible solution to access to optimal routing functionalities based on real time and forecasted traffic information. OMA DynNav is built over a client-server model, with the client (residing in the navigation device) getting from the server real-time traffic information on a specific area or directly optimal routes to a destination, through an open interface based on REST NetAPI approach. An additional value brought by OMA DynNav is that mobile operators can generate real-time traffic information by exploiting their own assets, e.g. passive tracking of mobile calls or tracking of GPS-enabled devices.

The demo (implemented jointly by Telecom Italia and the Politecnico di Torino) shows a DynNav client (developed for an Android OS) receiving route information from the DynNav server taking into account (simulated but realistic) traffic information; during the navigation along the route, a web portal allows the demoer to simulate an accident, so the DynNav server immediately notifies the DynNav client of such accident and contextually provide an alternative route in order for the vehicle to avoid the accident area